It is really important for one to build their own personal brand. This is because you are your own person. Either people know it or not, we perceive each other the same way we perceive a specific company. People may have either positive or negative with our own personal brand. You are not supposed to satisfy everybody that comes to your page, but you will attract people that have similar views as you. This is because we are all different. You have to build your personal brand in order for people to know who you are. This is because like the big box companies, you are unique. You have to know what you want and your “target market.” You have to know what your goals are. From here, this is how you know if you are going in the right directions based off your actions and your beliefs. It is for you to express who you are as a person. Also, it is for you to show employer who you are.
In order to brand yourself you need to do a few things. First, you need to have a few different types of social medias. This is so companies have a means to contact you. Also, it is another way that you can get your name out there. Twitter is where a lot of new information would arise. Having a strong twitter base would be good for any marketers to understand what is going on. Second, would be a LinkedIn. If you have a LinkedIn, you will need to make sure that it is connected to your other forms of social media. Because of this, companies would be able to contact you if they have a job opening, or if you piqued their interest. But, having those platforms is not enough. You will need to following trending topics that you think are interesting would be a good step. Also, you need to post on each of those platform on a consistent bases in order for people to check up on your content. You have to remember who you are trying to attract and who will be looking at your work. The most important thing to remember is Content is Key!